Researching the target audience of pop magazines
Top of the Pops
Top of the Pops
BBC Top Of The Pops Magazine is the biggest-selling teen lifestyle title in the market, focusing on self discovery, self expression and the world of celebrities. Featuring the latest fashion and beauty, star gossip, real life stories and celebrity advice, the magazine brings readers exclusive and exciting content every four weeks.
Overall, Top of the Pops is targeted at the youth as the reader profile clearly says it plus it's meant to be exciting and fun, these appeal to the younger generations. Another point to make is that the magazine tries to help the reader find their personality and themselves, again showing the audience is young as they're still developing.The magazine also including "life stories" this will help the reader know what to do when they're in that situation again showing their in-experience.
As well as being targeted at the youth I believe they also try to target women particularly as in the magazine they focus on fashion, gossip and celebrities which all have connotations of women.
At the same time as being targeted at young women the magazine is also targeting all social classes as every girl is interested in the articles in the magazine and not just the upper classes or the lower classes. Another way to confirm this is that the whole audience will be "self discovery" so each reader will be the same (as they're young so don't fully know themselves yet) so there isn't a social class divide as each are going through the same thing however the magazine could be targeted more at the working class rather than the upper class as the magazine encourages "self expression". This could be frowned upon in a upper class women as it is traditional for the women to be in the corner like a wall flower rather than someone who voices who they are and what they think.
The magazine also targets women as it boasts about knowing what's "hot right now", gossip and fashion. Women are interested in all these as they want to be pretty and on trend so by the magazine containing these things they target women. Also, by the magazine offering discounts and offers it makes women want to buy it more as they can look at the latest fashions and trends and have money left to buy these things.
I think the magazine is targeted at the working class as the magazine offers "exclusive backstage access". This would be hard for a working family to get with out the magazine however for a upper class family with money they don't need the magazine to get these passes as they can easily afford them. Also, the discounts and offers won't be a big draw to an upper class women as they can afford anything whereas a working class family needs to watch the money and any money saved is a bonus. On the other hand, both classes can listen to music so both have a common interest so both will buy the magazine as it targets people with an interest in music.
Finally, the magazine targets people who have an interest in celebrities, music and gossip. I believe this as the magazine features these to draw women in and buy the magazine.
As well as being targeted at the youth I believe they also try to target women particularly as in the magazine they focus on fashion, gossip and celebrities which all have connotations of women.
At the same time as being targeted at young women the magazine is also targeting all social classes as every girl is interested in the articles in the magazine and not just the upper classes or the lower classes. Another way to confirm this is that the whole audience will be "self discovery" so each reader will be the same (as they're young so don't fully know themselves yet) so there isn't a social class divide as each are going through the same thing however the magazine could be targeted more at the working class rather than the upper class as the magazine encourages "self expression". This could be frowned upon in a upper class women as it is traditional for the women to be in the corner like a wall flower rather than someone who voices who they are and what they think.
We love Pop
We Love Pop is a brilliant monthly pop magazine for girls obsessed with music, celebrities, fashion and gossip.
We tell you what’s hot right now and what’s happening next with exclusive backstage access, photos & interviews. Plus each issue comes with premium free gifts, exclusive reader offers and discounts.
Overall, We love Pop is targeted at young girls. I think the magazine is targeted at the youth as they're the generation who listens to popular music as older people are too busy as they're at work or are looking after their family. Another point to back this up is the youth have no income except pocket money. So by the magazine advertising its self with "offers" and "free gifts" it encourages the youth to buy the magazine as they will get more for their pocket money. Another way the magazine targets the youth is by adding photos and interviews of current celebrities. This can make the reader idolise the celebrity as they're young and might not have a role model. So by the magazine introducing role models to the youth it tells me the magazine is again targeted at this generation.The magazine also targets women as it boasts about knowing what's "hot right now", gossip and fashion. Women are interested in all these as they want to be pretty and on trend so by the magazine containing these things they target women. Also, by the magazine offering discounts and offers it makes women want to buy it more as they can look at the latest fashions and trends and have money left to buy these things.
I think the magazine is targeted at the working class as the magazine offers "exclusive backstage access". This would be hard for a working family to get with out the magazine however for a upper class family with money they don't need the magazine to get these passes as they can easily afford them. Also, the discounts and offers won't be a big draw to an upper class women as they can afford anything whereas a working class family needs to watch the money and any money saved is a bonus. On the other hand, both classes can listen to music so both have a common interest so both will buy the magazine as it targets people with an interest in music.
Finally, the magazine targets people who have an interest in celebrities, music and gossip. I believe this as the magazine features these to draw women in and buy the magazine.
How will this research affect my ideas
Overall, this research has helped me to decide that my magazine will focus on: fashion, music, gossip, trends, celebrities and make - up. I will use these in the context of my magazine as all the magazines I have researches have used these. Also, by focusing on these my target audience will become women this is good as the other magazines also target women so this will make my magazine like industry standards. I need to make my magazine appeal to the youth as this is my genre's target audience. I need to use bright colours and fun fonts to achieve this. I could use colours like: orange, green and blue but especially pink as this colour has connotations of women which again appeals to the target audience. After researching these magazines I have found they use promotions to appeal to the youth (as they have no income) so on my magazine I will need to do the same to make my magazine professional. Lastly, the magazines above focus on: fashion, celebrities and gossip so for my magazine I will need to include images of women in nice clothes looking like a celebrity as this will create the backdrop to the rest of the magazine plus it makes the target audience idolise her like what We love Pop does.
My target audience
Overall, my magazine needs to target young girls who are interested in music, fashion and gossip. I am targeting this age group because the music in my pop magazine is fun and exciting. This would not appeal to a older generation therefore my magazine needs to appeal to the youth. Also, the youth are more carefree so will won't to buy clothes and make-up whereas an older person would rather save it for bills or pay for food. Lastly, my magazine should appeal to the youth because older people haven't got the time to read up about their favourite celebrity and their gossip whereas a younger person has more free time so can read up about them.
Reader profile
My magazine is a fun and bright magazine for girls who love music, fashion, gossip and the latest trends.
It will tell you about the latest celebrities, make - up tips plus great offers and discounts at all your favourite shops to keep our exclusive readers feeling beautiful.
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